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Alexander qualified as a lawyer in October 2013. He subsequently joined Formula E as part of the founding team and spent the next 5 years as a Special Advisor (to the CEO and Founder) as well as leading the management of the Investor Relations and all the strategic and commercial development of the business.
Alexander played a key role in the expansion of the Formula E calendar (New York, Zurich, Montreal, Beijing, Hong Kong, Paris to name a few). He also facilitated the investment of China Media Capital (CMC) and the sponsorship of Hugo Boss into the Championship.
Alexander represents Hugo Boss as an advisor and ambassador and has key expertise in New Business Development, Partnership & Sponsorship, and client management.