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Case Studies

GP Sport’s Sponsorship Services

Sponsorship Services are based on 4 Key Sponsorship Cycle Phases

1. Strategy

  • Sponsorship Strategy Development
  • Property Search & Selection Models

2. Insight & Ideas

  • Target Market Insights
  • Marketplace & Competitive Analysis

3. Develop & Deployment

  • Valuation Service
  • Contract Negotiations
  • Ideation, Activation, Inspiration

4. Evaluation, Education & Exit

  • Complete Sponsorship Evaluation Tools
  • Sponsorship Training Workshops
  • Sponsorship Manuals
  • Best Practice Exit Strategies

Additionally we also offer the following services:

Complete Outsourcing

  • Let Us Become Your Complete Sponsorship Department

Rightshoulder Services

  • Proposal Build & Review
  • Valuation Service

Hot Wheels

GP Sports Management is proud to have represented the Hot Wheels brand since 2010. Hot Wheels use our experience and contacts within motorsports to help achieve their marketing objectives more rapidly and cost effectively. We are also tasked with being on the lookout for new and exciting opportunities for Hot Wheels to continue their tradition of providing “thrilling vehicle experiences for boys of all ages!”





Induct’s first commercial product is the driverless 8 passenger “robot” shuttle called Cybergo. INDUCT is a high tech company that, in its seven years of trading, has built up huge experience with automotive and systems robotics through a series of innovative research projects. Today, the company works primarily with urban mobility solutions and electric autonomous vehicles. Established in 2004 and specializing in geo-localization systems, the French company INDUCT has perfected vehicles that make such use of on-board technology that they are able to move around safely without human intervention. The Cybergo vehicle is steered using laser sensors and a range of technology designed to replace the human eye. It is able to detect its positioning, avoid obstacles and guides its own trajectory. Electric, the vehicle is recharged by induction – using magnetic fields, no cables and no human intervention – and can run 24 hours a day. With zero emissions, it’s also very environmentally friendly.

GP Sports Management is the sales and marketing agent in the US market. The Cybergo shuttle is an electric, emission free vehicle that is designed to complement existing transportation systems. It is perfect to operate in pedestrian areas such as campuses, business parks, shopping malls, resorts, airports, etc. For more information, please visit





GREENi is to be one of the world largest golf medias capturing the attention of millions of golf fans across the globe. The golf courses, golf tournaments, golfers and golf fans can utilize the unique technologies created by Viherio Technologies Ltd., the company behind GREENi Golf. GREENi enables the world’s largest golf audience to use the media which is ubiquitous, instant and relates to golfing as it happens – showcased, for example, at European Tour events.

With the help GPSE, the new partnership was created between GREENi and PLGi Ltd during spring 2012. GPSE, Steve Schindler, manager of European Tour Professional Peter Lawrie brought together several partners from different parts of the golf business to set-up new marketing and sales company “Peter Lawrie GREENi” (PLGi) to support GREENi on its way to a global golf brand.

“We felt that GPSE is well positioned in the golf market, therefore it was a very easy decision to start and close the negotiations in the spring 2012. It is about a strategic partnership and understanding everyone’s best assets”, says CEO Mika Berg from GREENi. “GPSE brings in the knowledge and networks, especially those important for bringing GREENi and PLGi to the world of professional golf. We expect the innovativeness of GREENi and expertise of GPSE creating something very spectacular in forthcoming years.”



  • Tue, Apr 15, 2014

    Scotsman awarded Segrave Trophy for second time

    Reigning world sports car champion Allan McNish has been awarded the prestigious Segrave Trophy for the second time in his illustrious career.

    The Dumfries-born driver who announced his retirement from Audi’s Le Mans sports-prototype racing programme four months ago, was awarded the silverware at the Royal Automobile Club in London today (Tuesday 15 Apr, 1300).

    McNish became the first Briton to claim the Tourist Trophy – by winning the Silverstone 6 Hour race last April – the Le Mans 24 Hours and the FIA World Endurance Championship all in the same year.

    “I am extremely honoured to receive this prestigious trophy again,” commented Allan. “I have tried to tick all the boxes in my racing career, and excel in every kind of racing I have taken part in.

    “I’d also like to accept it on behalf of all those who have helped me achieve success in my career, both those in the teams I have raced with, and especially my family.”

    McNish contested 89 races since making his Audi sportscar debut in 2000 scoring 66 top-three “podiums” – including 29 outright race wins – for “factory” or “customer” Audi teams that also netted three American Le Mans Series titles.

    Heralded as the world’s greatest sportscar driver in recent years, Monaco-based McNish won the Le Mans 24 Hour races in 1998, 2008 and last year – scoring a further six top-three “podiums” in his 14 attempts in the legendary French “marathon”.

    Allan added: “Jackie Stewart told me that this was probably one of the most prestigious trophies I could win in my career, and to win it twice is just incredible.
    “I was moved seeing some of the previous [Segrave] winners today and noting their achievements.”

    Tom Purves, Chairman of the Royal Automobile Club, said: “Two of the qualities we award the Segrave Trophy for are outstanding skill and courage.

    “Allan certainly showed his skill and natural talent from his earliest days in a racing car. He has also proved himself in one of the toughest areas of motorsport; 24-hour endurance racing.

    “In awarding him this trophy again, the Club is acknowledging those essential qualities as much as the considerable achievement of winning the Tourist Trophy, Le Mans and the [World] Championship in the same season. As he retires, we honour one of this country’s great racing drivers.”

    The Segrave Trophy is named after British pilot and pre-war racing driver Sir Henry Segrave who pushed himself and his machines to the very limit in the pursuit of ultimate speed.

    He was the first man to hold both land and water speed records, though the latter would cost him his life in 1930. With such drive and determination in mind, the trophy is awarded for ‘outstanding skill, courage and initiative on land, water and in air – the Spirit of Adventure’.

    Previous holders of the trophy include Amy Johnson (1932), Donald Campbell (1958), Sir Jackie Stewart (1973) and Carl Fogarty (1994).

    McNish will be present at Silverstone on Easter Sunday (20 Apr) for the opening race in this year’s WEC in the role as an Audi Sport ambassador. Audi has won the corresponding Six Hour race at Silverstone for the past two years.

  • Mon, Jan 27, 2014

    Reigning FIA World Endurance Champion Allan McNish will be an integral  part of the BBC’s F1 team for 2014 as co-commentator for Radio 5 live and expert analyst across TV, radio and online. Read More

  • Thu, Jan 16, 2014

    The Dubliner has parted from Brendan McDaid, his coach for 12 years, and goes into today’s first round of the HSBC Abu Dhabi Championship with new caddie, Ulsterman Owen O’Neill, at his side. Read More

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