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Sports Marketing

Overview

Relying on their vast expertise and their professional relationships with executives involved in the world of sports, GP Sports Management (GPSM) offers a very high-level consulting service to companies and sponsors looking for the right opportunity to market their brand on the racetrack, the golf course or the soccer pitch. With over 30 years of international experience, GPSM looks to help potential sponsors navigate the complex world of sports, in hopes of maximizing their brand-building potential, business-to-business opportunities and social networking, as well as identifying new revenue streams and ensuring a strong return of investment.

The sports marketplace is constantly changing, with the sports audience growing larger every year and several sports and sponsors now establishing themselves as truly global entities. Our company is always looking for new talent, for young men and women who have the potential to make it to the very top of their chosen sport, as well as sponsors looking to navigate and maximize investment in this ever-evolving landscape. One thing which doesn’t change is that crowds will always want to see great sportsmen in action and sponsors will always want to be a part of that success. We strive to ensure that the next generation of sporting talent achieves its potential.

Our value lies in our expertise and our relationships.
And our reputation in the world of sports business is second to none…

 

Our History & Experience

Julian Jakobi, Chairman of GP Sports Management, has been an influential figure in the world of sports since joining IMG in the late 1970’s. As the head of both the International Client Financial and Motorsport divisions, Jakobi looked after the business affairs of many of the world’s leading athletes, including tennis players Bjorn Borg and Virginia Wade, golfer Nick Faldo, and racing legends Alain Prost and Ayrton Senna.

After leaving IMG to become the Head of International Office of the Senna Group, Jakobi established the Stellar Management in the late 90’s and began looking after the commercial affairs of drivers Jacques Villaneuve, David Coulthard and Dario Franchitti, as well as Italian motorcycle legend Max Biaggi. In addition to managing the business affairs of tennis icons, golfers, soccer players and racecar drivers, Stellar Management also delved into the commercial side of sports, building upon our already solid reputation in management and laying the foundation for growing the sponsor consulting side of our business at GPSM.

View our Case Studies

 

Motorsport

Our experience in motorsport is unrivalled…period. From the management of racing legends Alain Prost and Ayrton Senna throughout the 80’s and early 90’s, to the management of IndyCar greats Dario Franchitti and Dan Wheldon, Le Mans superstar Allan McNish, and F1 driver Pedro de la Rosa today, our company has vast knowledge of the major players and sponsors in many of the world’s most prominent racing formulas. The on-track success of our clients continue to open doors in the sponsor world, as companies look to build, market and promote their brands in the smart, sexy and technologically-advanced world of motorsport.

From the paddocks and garages of F1 to IndyCars to Le Mans to Grand-Am, GPSM has established professional and long-standing relationships with many of today’s most influential racing team owners, drivers and sponsors over the last 20 years. We understand how these different racing series operate. We know the major players involved at both the governing body level and the team management level. We have a good reputation and the ability to approach today’s best drivers. We have interacted with numerous blue-chip sponsors and business entrepreneurs over the years. Whether a potential sponsor is looking for a driver to market their brand or whether they are looking for branding on a racecar or whether they are looking for business-to-business opportunities with other sponsors already associated with a racing team, the consulting team at GPSM has the ability to deliver these needs. 

Golf

We have over 20 years of experience in the golf business, including associations with Major champions, such as Nick Faldo, Bernhard Langer and Sandy Lyle. Today, our company has great awareness of the major players and sponsors in many of the world’s top companies. The on-course success of clients like Peter Lawrie, David Lynn and Barry Lane will continue to open doors in the sponsor world, as companies look to build, market and promote their brands in the smart, sexy and technological world of golf.

From the testing centres for equipment to the tournaments themselves, GP Sports Events has established professional and long-standing relationships with all of today’s most influential equipment manufacturers. We know the major players involved at both the European Tour level and the Sports Management level. We have an excellent reputation and the ability to approach today’s best players and we have interacted with numerous blue-chip sponsors and business entrepreneurs over the years. Whether a potential sponsor is looking for a specific fit with a player to market their brand or whether they are looking for business-to-business opportunities with other sponsors already associated with a particular company, the consulting team at GP Sports Events has the ability to deliver these needs.

View our Case Studies

 

Featured

  • Tue, Apr 15, 2014

    Scotsman awarded Segrave Trophy for second time

    Reigning world sports car champion Allan McNish has been awarded the prestigious Segrave Trophy for the second time in his illustrious career.

    The Dumfries-born driver who announced his retirement from Audi’s Le Mans sports-prototype racing programme four months ago, was awarded the silverware at the Royal Automobile Club in London today (Tuesday 15 Apr, 1300).

    McNish became the first Briton to claim the Tourist Trophy – by winning the Silverstone 6 Hour race last April – the Le Mans 24 Hours and the FIA World Endurance Championship all in the same year.

    “I am extremely honoured to receive this prestigious trophy again,” commented Allan. “I have tried to tick all the boxes in my racing career, and excel in every kind of racing I have taken part in.

    “I’d also like to accept it on behalf of all those who have helped me achieve success in my career, both those in the teams I have raced with, and especially my family.”

    McNish contested 89 races since making his Audi sportscar debut in 2000 scoring 66 top-three “podiums” – including 29 outright race wins – for “factory” or “customer” Audi teams that also netted three American Le Mans Series titles.

    Heralded as the world’s greatest sportscar driver in recent years, Monaco-based McNish won the Le Mans 24 Hour races in 1998, 2008 and last year – scoring a further six top-three “podiums” in his 14 attempts in the legendary French “marathon”.

    Allan added: “Jackie Stewart told me that this was probably one of the most prestigious trophies I could win in my career, and to win it twice is just incredible.
    “I was moved seeing some of the previous [Segrave] winners today and noting their achievements.”

    Tom Purves, Chairman of the Royal Automobile Club, said: “Two of the qualities we award the Segrave Trophy for are outstanding skill and courage.

    “Allan certainly showed his skill and natural talent from his earliest days in a racing car. He has also proved himself in one of the toughest areas of motorsport; 24-hour endurance racing.

    “In awarding him this trophy again, the Club is acknowledging those essential qualities as much as the considerable achievement of winning the Tourist Trophy, Le Mans and the [World] Championship in the same season. As he retires, we honour one of this country’s great racing drivers.”

    The Segrave Trophy is named after British pilot and pre-war racing driver Sir Henry Segrave who pushed himself and his machines to the very limit in the pursuit of ultimate speed.

    He was the first man to hold both land and water speed records, though the latter would cost him his life in 1930. With such drive and determination in mind, the trophy is awarded for ‘outstanding skill, courage and initiative on land, water and in air – the Spirit of Adventure’.

    Previous holders of the trophy include Amy Johnson (1932), Donald Campbell (1958), Sir Jackie Stewart (1973) and Carl Fogarty (1994).

    McNish will be present at Silverstone on Easter Sunday (20 Apr) for the opening race in this year’s WEC in the role as an Audi Sport ambassador. Audi has won the corresponding Six Hour race at Silverstone for the past two years.

  • Mon, Jan 27, 2014

    Reigning FIA World Endurance Champion Allan McNish will be an integral  part of the BBC’s F1 team for 2014 as co-commentator for Radio 5 live and expert analyst across TV, radio and online. Read More

  • Thu, Jan 16, 2014

    The Dubliner has parted from Brendan McDaid, his coach for 12 years, and goes into today’s first round of the HSBC Abu Dhabi Championship with new caddie, Ulsterman Owen O’Neill, at his side. Read More

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